Coach, Inc. (NYSE: COH) is a luxury American leather goods company known for ladies' and men's handbags, as well as items such as luggage, briefcases, wallets and other accessories (belts, shoes, scarves,umbrellas, sunglasses, key chains, etc.). Coach also offers watches and footwear.
History
Coach was founded in 1941, in a loft in Manhattan, New York When it originated, Coach was called Manhattan Leather Bags. Manhattan Leather Bags began as a family-owned business, with six leatherworkers who made small leather goods, such as wallets and handbags. In 1946, Miles Cahn and his wife Lillian joined the company. Miles and Lillian Cahn were owners of a leather handbag manufacturing business, and knew so much about leatherworks and business. By 1950, Cahn had taken over the business and was running it mainly himself. The workers continued to manufacture small leather goods, like wallets, for small profits into the 1960s. In the 1960s, Cahn did further research on leather and discovered a very complex method for processing leather to make it strong, soft, and durable. And at the suggestion of his wife, a number of womens' handbags were designed to be more affordable And the purses got the brand name Coach in the 1960s. Coach women's handbags were made out of sturdy cowhide, which was much better quality than the thin leather pasted over cradboard material that was used to make other handbags at the time.This catapulted Coach to its' role in high-quality, luxury, durable leather products
Then, in the 1960s, the style of Coach was revolutionized when Cahn hired Bonnie Cashin to work for Coach. Although Bonnie Cashin was already a well-known fashion designer when she started her work for Coach, this deal proved to be one of her most well-known business alliances. She did not start to work for the company right away, as she had other prior business engagements. However, Cashin worked with Coach from 1962 until 1974, and she is said to have redesigned their products She created new ideas, such as side pockets and coin purses, and gave the bags brighter colors as opposed to the usual hues of browns and tans Cashin designed matching shoes, pens, key fobs and eyewear and added hardware to her clothes and accessories alike, particularly the silver toggle that became the Coach hallmark, declaring that she had been inspired by a memory of quickly fastening the top on her convertible sports car. Due to the success that Cashin brought Coach, they ran their first ad in the New Yorker in 1963.
Throughout the 1970s and 1980s, business went very well for Coach. The products were in very high demand, and under a new vice president for special products, Coach had started a mail-order business. They had also owned specialty stores, and began to sell Coach bags outside of department stores. The sales of Coach increased, and soon the demand was greater than the supply. Eventually, it got to the point where sales would have to be restricted to only certain vendors. In 1979, Lew Frankfort, Coach's current CEO, joined the company as vice-president of business development In 1983, the Cahns purchased a 300-acre dairy farm in upstate New York that they operated under the name 'Coach Farms.' It was supposed to be a vacation spot away from the New York Coach office, but instead they communted 2 hours every week from New York City to their upstate farm. So, in summer of 1986, the Cahns decided to sell Coach In July 1986, Coach was sold to Sara Lee Corporation for $30 million dollars. Sara Lee took over the factory, the 6 boutiques, and its main store on Madison Avenue, New York. Shortly after, new boutiques were opened in Macy's stores in New York and San Francisco. Additional Coach stores were under construction in Denver and Seattle, and similar boutiques were to be opened in other major department stores later in the year. Coach also opened its own stores in malls in New York, New Jersey, Texas, and California. By November, the company was operating 12 stores, along with nearly 50 boutiques within larger department stores.
Lew Frankfort took the position of president of the firm. Frankfort transformed Coach from the relatively small company that it was in 1985 into the world-wide known brand that it is today. He is also known for making Coach bags affordable luxury handbags for women, and the concept of affordable luxury was a big deal for the fashion industry. Up until the 1990s, womens handbags were either very expensive, or very inexpensive department store knock-offs. Coach was the middle ground between the two, therefore filling a gap in the market. Today, Coach operates 25 stores in the United States that carry full Coach collections, including women's footwear, men's briefcases and the new jewelry line. Six are located in New York City and two in Hawaii. Other locations are in East Hampton, NY, Philadelphia, Nashville, Atlanta, Houston, Boston, Los Angeles, San Francisco, Scottsdale, Seattle, Washington D.C., and Westchester County, New York.
Coach Company History [Italia]
Coach, Inc. (NYSE: COH) è un americano di lusso pelletteria azienda conosciuta per le signore 'e borse degli uomini, così come gli oggetti come bagagli, valigie, portafogli e altri accessori (cinture, scarpe, sciarpe, ombrelli, occhiali da sole, chiave catene, ecc.) Coach offre anche orologi e calzature.
Storia
Coach è stata fondata nel 1941, in un loft a Manhattan, New York, quando è nato, pullman è stato chiamato in pelle Borse Manhattan. Manhattan in pelle Borse iniziato come una conduzione familiare, con sei cuoiai che ha fatto la piccola pelletteria, come portafogli e borsette. Nel 1946, Miles Cahn e sua moglie Lillian entrato in azienda. Miglia e Lillian Cahn erano proprietari di una borsa in pelle imprese di produzione, e sapeva tanto di Leatherworks e delle imprese. Nel 1950, Cahn aveva ripreso l'attività ed è stato in esecuzione è soprattutto se stesso. I lavoratori hanno continuato a produrre articoli di piccola pelletteria, come portafogli, per piccoli profitti nel 1960. Nel 1960, Cahn ha fatto ulteriori ricerche su pelle e ha scoperto un metodo molto complesso per la lavorazione di cuoio per rendere morbido forte e durevole. E su suggerimento della moglie, un certo numero di borse da donna 'sono stati progettati per essere più accessibile e le borse ottenuto il marchio Coach nel 1960. Coach borsette delle donne sono stati fatti di pelle di mucca robusto, che era molto migliore qualità rispetto al cuoio sottile incollato sul materiale cradboard che è stato usato per fare altre borse a moltissimo.È catapultato Coach al suo 'ruolo di alta qualità, lusso, resistente pelle prodotti
Poi, nel 1960, lo stile del pullman è stato rivoluzionato, quando Cahn assunto Bonnie Cashin a lavorare per pullman. Bonnie Cashin anche se era già un noto disegnatore di moda, quando ha iniziato il suo lavoro per il pullman, questo accordo si è rivelato uno dei suoi più ben noti alleanze commerciali. Lei non ha iniziato a lavorare per l'azienda subito, come aveva altri impegni di lavoro precedenti. Tuttavia, Cashin lavorato con pullman dal 1962 fino al 1974, e si dice che hanno ridisegnato i loro prodotti, ha creato nuove idee, come tasche laterali e portamonete, e ha dato i sacchetti di colori più brillanti rispetto al solito le tonalità di marrone e si abbronza Cashin disegnato le scarpe di corrispondenza, penne, portachiavi e occhiali e ha aggiunto di hardware per i suoi abiti e accessori sia, in particolare il toggle d'argento che è diventato il segno distintivo Coach, dichiarando che era stata ispirata da una memoria di fissaggio rapido in alto sulla sua auto sportiva convertibile. Grazie al successo che ha portato Cashin pullman, corsero il loro primo annuncio sul New Yorker nel 1963.
Tutto il 1970 e 1980, le imprese è andato molto bene per i pullman. I prodotti sono stati in domanda molto elevata, e nel quadro di un nuovo vice-presidente per i prodotti speciali, pullman aveva avviato una vendita per corrispondenza. Avevano anche negozi di proprietà di specialità, e cominciò a vendere borse pullman fuori dei grandi magazzini. Le vendite di Coach aumentato, e ben presto la domanda era superiore all'offerta. Alla fine, è arrivato al punto in cui le vendite avrebbero dovuto essere limitata solo a determinati fornitori. Nel 1979, Lew Frankfort, attuale CEO di pullman, è entrato in azienda come vice-presidente del business development Nel 1983, il Cahns acquistato una 300-caseificio acri nello stato di New York che opera sotto il nome di 'Fattorie Coach.' Doveva essere un luogo di vacanza lontano da New York ufficio pullman, ma invece si communted 2 ore ogni settimana da New York a loro fattoria parte settentrionale dello stato. Così, nell'estate del 1986, il Cahns ha deciso di vendere Coach Nel luglio 1986, pullman è stato venduto a Sara Lee Corporation per $ 30 milioni di dollari. Sara Lee ha rilevato la fabbrica, il 6 boutique, e il suo negozio principale su Madison Avenue, New York. Poco dopo, sono stati aperti nuovi negozi nei negozi Macy's a New York e San Francisco. Ulteriori negozi pullman erano in costruzione a Denver e Seattle, e boutique simili fossero aperti in altri grandi magazzini più importanti nel corso dell'anno. Coach ha inoltre aperto i propri negozi proprio nei centri commerciali a New York, New Jersey, Texas e California. A novembre, l'azienda operava 12 negozi, con quasi il 50 boutique all'interno dei grandi magazzini più grandi.
Lew Frankfort ha preso la posizione di Presidente della società. Frankfort trasformato pullman dalla società relativamente piccola, che è stato nel 1985 in tutto il mondo marchio noto che è oggi. Egli è noto anche per rendere borse Coach borse di lusso a prezzi accessibili per le donne, e il concetto di lusso accessibile, è stato un grande affare per l'industria della moda. Fino agli anni 1990, borsette da donna o erano molto costosi, o molto poco costoso knock department store-off. Allenatore era la terra di mezzo tra i due, quindi colmare una lacuna del mercato. Oggi, Coach gestisce 25 negozi negli Stati Uniti, che portano la piena collezioni pullman, comprese le scarpe da donna, Cartelle da uomo e la nuova linea di gioielli. Sei si trovano a New York City e due in Hawaii. Altre località sono a East Hampton, NY, Philadelphia, Nashville, Atlanta, Houston, Boston, Los Angeles, San Francisco, Scottsdale, Seattle, Washington DC, e la Contea di Westchester, New York
Coach Company Ιστορία [Ελλάδα] [Greece]
Coach, Inc (NYSE: COH) είναι μια πολυτέλεια αμερικανική εταιρία δερματίνων ειδών είναι γνωστό για τις ζώνες κυρίες »και τσάντες των ανδρών, καθώς και θέματα όπως οι αποσκευές, χαρτοφύλακες, πορτοφόλια και άλλα αξεσουάρ (, παπούτσια, φουλάρια, ομπρέλες, γυαλιά ηλίου, κλειδιά αλυσίδες, κ.λπ.). Πούλμαν προσφέρει επίσης τα ρολόγια και τα υποδήματα.
Ιστορία
Προπονητής ιδρύθηκε το 1941, σε μια σοφίτα στο Μανχάταν της Νέας Υόρκης Όταν ξεκίνησε, Προπονητής ονομαζόταν Μανχάταν Δερμάτινες Τσάντες. Manhattan Δερμάτινες Τσάντες ξεκίνησε ως μια οικογενειακή επιχείρηση, με έξι leatherworkers που έκαναν μικρά δερμάτινα είδη, όπως πορτοφόλια και τσάντες. Το 1946, Μάιλς Cahn και η σύζυγός του Λίλιαν προσχώρησε στην εταιρεία. Μίλια και Lillian Cahn ήταν ιδιοκτήτες δέρμα τσάντα επιχείρησης παραγωγής, και γνώριζε τόσα πολλά για leatherworks και των επιχειρήσεων. Μέχρι το 1950, Cahn είχε αναλάβει την επιχείρηση και είχε λειτουργία κυρίως τον εαυτό του. Οι εργαζόμενοι συνέχισαν να κατασκευάζει μικρά δερμάτινα είδη, όπως πορτοφόλια, για τα μικρά κέρδη στη δεκαετία του 1960. Στη δεκαετία του 1960, Cahn έκανε περαιτέρω έρευνα σχετικά με δέρμα και ανακάλυψε μια πολύ περίπλοκη μέθοδο για την επεξεργασία δερμάτων για να καταστεί ισχυρή, μαλακό, και ανθεκτικό. Και μετά από πρωτοβουλία της συζύγου του, μια σειρά από τσάντες γυναικείες είχαν σχεδιαστεί να είναι πιο προσιτές και τα πορτοφόλια πήρε το σήμα προπονητής στη δεκαετία του 1960. Προπονητής γυναικείες τσάντες, πραγματοποιήθηκε στο πλαίσιο εύρωστη δέρματος αγελάδας, η οποία ήταν πολύ καλύτερη ποιότητα από το λεπτό δέρμα επικολλούνται πάνω cradboard υλικό που χρησιμοποιήθηκε για να κάνουν άλλες τσάντες στο time.This εκτόξευσε Coach για το ρόλο της «υψηλής ποιότητας, πολυτέλειας, ανθεκτικό δέρμα προϊόντα
Στη συνέχεια, στη δεκαετία του 1960, το στυλ του Πούλμαν ήταν επανάσταση όταν Cahn προσέλαβε Bonnie Cashin να εργαστούν για Προπονητής. Παρόλο Bonnie Cashin ήταν ήδη γνωστός σχεδιαστής μόδας όταν ξεκίνησε το έργο της για την Coach, αυτής της συμφωνίας αποδείχθηκε ότι είναι μία από τις γνωστές επιχειρηματικές συμμαχίες της πιο καλά. Δεν είχε αρχίσει να εργάζεται για την εταιρεία αμέσως, όπως είχε πριν από άλλες επιχειρηματικές δεσμεύσεις. Ωστόσο, Cashin συνεργάστηκε με πούλμαν από το 1962 μέχρι το 1974, και αυτή λέγεται ότι έχουν επανασχεδιαστεί τα προϊόντα τους, δημιούργησε νέες ιδέες, όπως οι πλαϊνές τσέπες και πορτοφόλια κερμάτων, και έδωσε το φωτεινότερο σακούλες χρώματα, σε αντίθεση με τις συνήθεις αποχρώσεις του καφέ και μαυρίσματα Cashin σχεδιασμένα παπούτσια ταιριάζουν, στυλό, μπρελόκ και γυαλιά και πρόσθεσε υλικό σε ρούχα και αξεσουάρ της όσο, και ιδίως το αργυρό εναλλαγή που έγινε το σήμα κατατεθέν Coach, δηλώνοντας ότι ήταν εμπνευσμένο από μια μνήμη του γρήγορα στερέωση πάνω σε μετατρέψιμο σπορ αυτοκίνητο της. Λόγω της επιτυχίας που Cashin έφερε Coach, έτρεξαν πρώτη διαφήμισή τους στο New Yorker το 1963.
Καθ 'όλη τη δεκαετία του 1970 και του 1980, επιχειρηματική πήγε πολύ καλά για πούλμαν. Τα προϊόντα ήταν σε πολύ μεγάλη ζήτηση, και στο πλαίσιο μιας νέας αντιπρόεδρος για τα ειδικά προϊόντα, Coach είχε ξεκινήσει μια δι 'αλληλογραφίας. Είχαν ανήκουν επίσης εξειδικευμένα καταστήματα, και άρχισαν να πωλούν Προπονητής σακούλες έξω από τα πολυκαταστήματα. Οι πωλήσεις της αυξήθηκαν Coach, και σύντομα η ζήτηση ήταν μεγαλύτερη από την προσφορά. Τελικά, θα φτάσει στο σημείο όπου οι πωλήσεις θα πρέπει να περιορίζεται σε ορισμένες μόνο πωλητές. Το 1979, Lew Frankfort, Διευθύνων Σύμβουλος της τρέχουσας προπονητής του, εισήλθε στην εταιρεία ως αντιπρόεδρος της επιχειρηματικής ανάπτυξης, το 1983, η Cahns αγόρασε 300-στρεμμάτων βουστάσιο στο άνω μέρος της πολιτείας της Νέας Υόρκης που λειτουργεί υπό την επωνυμία «Coach Farms." Θα έπρεπε να είναι ένα σημείο διακοπές μακριά από τη Νέα Υόρκη γραφείο προπονητής, αλλά, αντίθετα, οι communted 2 ώρες κάθε εβδομάδα από τη Νέα Υόρκη στο άνω μέρος της πολιτείας εκμετάλλευση τους. Έτσι, το καλοκαίρι του 1986, η Cahns αποφάσισε να πωλήσει Προπονητής Τον Ιούλιο του 1986, Προπονητής πωλήθηκε στην Sara Lee Corporation για $ 30 εκατομμύρια δολάρια. Sara Lee ανέλαβε το εργοστάσιο, το 6 μπουτίκ, και η κύρια κατάστημα της στην Madison Avenue, New York. Λίγο μετά, τα νέα καταστήματα άνοιξαν στα καταστήματα Macy στη Νέα Υόρκη και το Σαν Φρανσίσκο. Πρόσθετες καταστήματα Προπονητής ήταν υπό κατασκευή στο Ντένβερ και Σιάτλ, και παρόμοια μπουτίκ ήταν να ανοίξει σε άλλα μεγάλα πολυκαταστήματα αργότερα εντός του έτους. Προπονητής άνοιξε τα δικά της καταστήματα σε εμπορικά κέντρα στη Νέα Υόρκη, Νιου Τζέρσεϊ, Τέξας και Καλιφόρνια. Έως το Νοέμβριο, η εταιρεία λειτουργεί 12 καταστήματα, μαζί με περίπου 50 καταστήματα σε μεγαλύτερα πολυκαταστήματα.
Lew Frankfort πήρε τη θέση του προέδρου της εταιρείας. Frankfort μετατραπεί Coach από τη σχετικά μικρή εταιρεία που ήταν το 1985 σε παγκόσμια γνωστό εμπορικό σήμα που είναι σήμερα. Είναι επίσης γνωστός για την κατασκευή Coach σακούλες προσιτή τσάντες πολυτελείας για τις γυναίκες, και η έννοια της προσιτής πολυτέλειας ήταν μια μεγάλη υπόθεση για τη βιομηχανία της μόδας. Μέχρι τη δεκαετία του 1990, γυναικείες τσάντες ήταν είτε πολύ ακριβά, ή πολύ φθηνή υπηρεσία Κατάστημα knock-offs. Προπονητής ήταν η μέση λύση μεταξύ των δύο, ως εκ τούτου τη συμπλήρωση του κενού στην αγορά. Σήμερα, Προπονητής λειτουργεί 25 καταστήματα στις Ηνωμένες Πολιτείες που φέρουν πλήρη συλλογές, συμπεριλαμβανομένων των υποδημάτων προπονητής των γυναικών, χαρτοφύλακες των ανδρών και η νέα γραμμή κοσμημάτων. Έξι βρίσκονται στη Νέα Υόρκη και δύο στη Χαβάη. Οι άλλες τοποθεσίες στο East Hampton, NY, Philadelphia, Nashville, Ατλάντα, το Χιούστον, Βοστώνη, Λος Άντζελες, Σαν Φρανσίσκο, Scottsdale, Seattle, Washington DC, και Westchester County, New York.
